Improving internal communication is a crucial aspect towards increasing productivity and obtaining sustainability. As a consequence, the full potential of the “Jazz Bands” companies can not be reached with traditional ways of internal communication such as e-mail.
Social Networking Services (SNS) such as Facebook and Twitter have changed how people connect and share information with their friends and family. They have largely replaced traditional forms of electronic communication with status updates and tweets. People prefer to be constantly connected to their communities through short, frequent, real-time updates.
The world of personal electronic communication technology has changed dramatically. However, there are only a few business applications that have responded to this environmental change. Traditional communication tools such as email are lagging behind the needs and expectations of a these flexible companies with horizontal structures.
If you expect your company to work like a network, a self organizing mechanism, it is imperative that every node in the network is connected with each other and that they can access each other information (excluding some confidential data, of course). With e-mails this is impossible or highly inefficient (you should send cc to everyone in the company). With social networking, this is easy, because people in your company may enter your profile or see your status updates and see what you are working on, and comment on it, or collaborate with you. This is the current trend in business technology and in the next post I will explain the main aspects of this kind of software.
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